Month: September 2023

Tigers and Partick Thistle team up to promote skills development

Tigers are thrilled to work alongside Partick Thistle and a group of young apprentice footballers as they kick off their, in club, learning by studying for a Digital Marketing Diploma early in their footballing careers.

A diploma which will see the young players learn skills in;

The principles of Social Media and Goal Setting

Imaging and Video Software

Content Marketing and Online Advertising

Blogging and Search Marketing

Data Analysis and Reporting

Business Environments, Regulations, Legalities and Ethics

John Gibson, Chairman of the Tigers Group shared that,” At Tigers we exist to inspire and support people to develop their infinite potential and we see this initiative as being reflective of that purpose. Tigers have a strong, long standing, values aligned, relationship with Partick Thistle Football Club and we applaud the club for embracing the opportunity to offer learning and skills development which will ultimately provide young footballers with choice as they progress on their career journeys.”

Chief Commercial and Operations Office at Partick Thistle, Beth Adamson, commented that, “We are thrilled to have the Tigers Group supporting our modern apprentices throughout their 2-year apprenticeship. The innovative marketing course has already captured the imagination of our 6 apprentices who look forward to each session with course leader Oliver Butler, learning exciting techniques in the world of marketing and media.

Tigers Group have a proven record of providing young people with the tools they require to succeed in the world of work, so it is really exciting for us to be working closely with them for our apprenticeship scheme.”

We asked the young footballers why they were opting to take part in the Digital Marketing qualification.

Jamie said, “I’m doing it so that I’ve got a plan b just in case football doesn’t work and it’s a good opportunity to learn something new. In the future I’d like to create a business, so I think it would help with that and it’s going to give me some of the skills to know how to do it.”

Jai commented, “I’m doing it to find a different way of opening your own business, something different from football. Knowing how to do different social media posts and put them out there.”

Our lead trainer, the inimitable Oliver Butler, commented on the first day of training, “I’m hoping to support the young players learning about the world of digital marketing and give them something to think about when their illustrious playing careers are over. Today we’re covering a bit of social media, best practice, the tools available to you and how to make a real success on social media.”

For further details and to find out how tigers can support your own club or organisation through Modern Apprenticeship training delivery contact

Inspiring Potential since 2001.